Disruption Playbook

Cut the lifelines: Money • Traffic • Fulfilment

Money — payments off

Evidence packs to processors/wallets → merchant accounts terminated or funds held. No cash in, no sales out.

Traffic — buyers off

Search delisting, ad account reports, and social commerce removals. Cut the funnels that feed them.

Fulfilment — shipping off

Policy-based actions with hosts/CDNs/shop platforms and 3PLs to disrupt shipping and force cancellations.

Results

What clubs care about

Listings removed / starved

Tracked monthly with IDs, URLs and screenshots.

Revenue protected

Estimated from disrupted listings × counterfeit price.

Repeat offenders

Escalation via payments, ads, and hosting channels.

Sample monthly snapshot (illustrative)
  • 27 active counterfeit listings identified
  • 19 removed within first 72 hours
  • 4 repeat sellers escalated; payment channels reported
Process

Fast start, clear cadence

  1. Kickoff (60 min) — confirm marks, designs, auth docs; set priorities.
  2. Discovery sweep — quick win list across marketplaces & social.
  3. Takedowns — file claims, track platform IDs, evidence every step.
  4. Report — monthly PDF: removals, trends, recommendations.
  5. Iterate — focus on repeat offenders and new hotspots.
About

Two decades in the trenches

After 20+ years operating in the football merchandise grey and counterfeit markets, we know the routes, the price points, and the tactics. Today, we use that knowledge to protect official clubs and partners — quickly, quietly, and effectively.

Focus: UK & EU clubs, kit partners, and official resellers.

Compliance & ethics
  • Evidence-based, rights-holder authorised actions only
  • Clear chain of custody for screenshots & URLs
  • GDPR-aware handling of any personal data
Pilot

Tailored 3-month pilot

We’ll confirm a fixed monthly pilot after a 15-minute discovery—no per-takedown fees, no surprises. First disruption filings typically within ~48 hours of authorisation.

Disruption-first

Human led detection, enforcement and disruption. No small print, no analyst hours, no extra purchases.

Fast start

Kickoff → discovery sweep → first filings in ~48 hours (typical).

Founder-led

20+ years insider experience • Capacity: 1–2 clubs max.

Contact

Book a call

Prefer email? hello@totalbrandprotection.co.uk

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